Design Guidelines

Art for Screen Printing

Illustrator/Vector Artwork

Accepted file types: .ai, .eps

  • Use CMYK color mode.
  • Convert all text to outlines.
  • Expand all strokes to shapes.
  • For multiple color designs, place each color on its own layer.
Photoshop/Raster Artwork

Accepted file types: .psd, .png

  • Ensure a resolution of 300 dpi.
  • Set the raster at the desired print size. (Our standard print area is 12″ w x 14″ h; max print area is 12″ w x 16″ h)
  • Utilize CMYK color mode.
  • Convert all text to shapes.
  • For designs with multiple colors, separate each color onto its own layer.
Custom Colors

Include a mockup of the artwork for print reference in CMYK mode.

  • Provide color HEX codes (e.g., black – #000000).
Preferred Format

Vector files (ai, eps, pdf) with fonts converted to outlines. This format ensures the highest quality print results.

Acceptable Format

Raster files (psd, jpg, tif, gif, png, eps) at a minimum of 300 dpi and at the final image size. Note that converting raster to vector may incur additional charges.

Art Guidelines for Embroidery

Preferred Format

Vector files (ai, eps, pdf) with fonts converted to outlines. This format yields the highest quality embroidery.

Acceptable Format

Raster files (jpg, tif, gif, png, eps) at a minimum of 300 dpi and at the final image size.

Letter Size
  • Letters should be no smaller than .25″ to ensure good embroidery quality.
Detail
  • Keep in mind that super fine detail might be compromised in embroidery. Embroidered logos are often small, and thread width and fabric texture can impact detail.
Gradients
  • Complex gradients can be embroidered, but remember that stitches don’t blend like on screens. The gradient may appear less smooth than on a computer screen.
Pixel-based Images

Images, designs, or logos composed of pixels have some detail estimation by digitizers. Your embroidered result may not be as exact as a vector design.

Design Revisions
  • We review each design for embroidery quality. If needed, we’ll propose changes via email.
  • Consider design and apparel colors for visibility. Higher contrast increases visibility.
Orientation and Dimensions
  • Mention orientation (left/right) from the wearer’s perspective.
  • Provide a general idea of design dimensions for accurate quotes.
  • Note: Some sizes might not be possible due to artwork or apparel limitations.
Color and Stitching
  • If possible, specify preferred colors, stitch type, sizing, and placement for accurate design.
  • Satin and 3D puff embroidery have line thickness limits:
    • Satin: Min thickness .05″, Max thickness .5″
    • 3D Puff: Min thickness .2″, Max thickness .5″
    • Outside these limits, use running stitch or flat stitching.
Tips for Uploading
  • Large and clear graphics work best for embroidery.
  • Fonts should be at least 1/4″ in height.
  • Photos or gradients might not translate well to embroidery.
  • Logos generally work well except for intricate details or many colors.
Disclaimers
  • Standard sizing and design locations apply unless specified.
  • Note: Some size requests might be constrained by item/hoop limitations.
Where good printings become great experiences.

Embroidery

Direct to Film

Screen Printing